Founders All Day IPA (355ml)

Fruity aroma, crisp bitterness – rich yet refreshing. A full-bodied taste in a session-style IPA with an ABV under 5%.

First released in 2010, All Day IPA is the pioneer and champion of session IPAs.

This balanced and aromatic beer is, as its name suggests, a masterpiece you can enjoy drinking all day long.

"I wanted to create All Day IPA because it was the kind of beer I wanted to drink myself," says Brewmaster Jeremy Kosmicki.

At a time when intense beers like Imperial IPAs were mainstream craft beers, Jeremy wanted to have a "light and easy-to-drink beer" among the brewery's taproom lineup.

At that time, the session beer category had not yet garnered any attention, and light beers were synonymous with light lagers from major beer manufacturers.

Amidst this, they sought to create a "flavorful beer with a low alcohol content that allowed one to enjoy the aroma of hops," based on their belief of "Brewed for us."

This beer was completed after two years of trial and error.

With its fragrant grapefruit aroma from dry-hopping, crisp bitterness, and pleasant malt body, all while having an alcohol content under 5%, it was a completely new type of beer at the time.

This creation, which was expediently referred to as an "IPA you can drink all day," was subsequently sold as All Day IPA (until its name was formally decided, this beer was called by various names.

It started with Extra Pale, Solid Gold, then Endurance, Sweet Repute, and finally settled on Endurance – All Day IPA.

After about a year as Endurance – All Day IPA, it was decided to be the current All Day IPA).

When poured into a glass, a soft off-white head sits atop a bright golden color.

The aroma is a flamboyant grapefruit with fresh grass, and a hint of cereal-like malt.

Upon tasting, citrus spreads throughout, followed by pine-like bitterness and a faint malty sweetness.

The finish is dry, bitter, and refreshingly crisp.

It's a brewery staple, accounting for about half of the brewery's sales.

It's enjoyable on its own, but also perfect for camping, barbecues, outdoor music festivals, and more.

Be sure to enjoy this session IPA that changed the history of craft beer.

Awarded a silver medal at the 2010 World Beer Cup.

• ABV: 4.7%
• IBU: 42
• Alcohol Type: Beer
• Ingredients: Malt, Hops
• Hops: Crystal, Cascade, Amarillo, Simcoe
• Brewery: Founders
• Style: Session IPA
• Volume: 355ml
• Container: CAN